Home » Ranks of celebrities on basis of their trustworthiness: TIARA Report Released on 26th October 2020
TIARA Report

Ranks of celebrities on basis of their trustworthiness: TIARA Report Released on 26th October 2020

New TIARA report Titled “TIARA Research Report on Celebrities as Human Brands” was released by the Indian Cricket team coach Ravi Shastri and Indian Institute of Human Brands (IIHB) chief mentor Sandeep Goyal on 26th October 2020. TIARA is an acronym for Trust, Identify, Attractive, Respect and Appeal.
TIARA report ranks celebrities on basis of their trustworthiness. The report is aimed at enabling advertisers identify the best suited celebs for their brand.

Amitabh Bachchan: India’s most trusted celebrity with a score of 88

Akshay Kumar: Most trusted male celebrity in Bollywood with a score of 86.8

Deepika Padukone: Most trusted woman celebrity in India with a score of 82.8

Actress Anushka Sharma and cricket team captain Virat Kohli: Most trusted celebrity couple with a score of 70.1

TV star Kapil Sharma: Most trusted celebrity on television with a score of 63.2

Kajol: Most trusted female celebs on TV with a score of 59.8

MS Dhoni: Most trusted celebs in sports- Male with a score of 86.0

Mithali Raj: Most trusted celebs in sports- Female with a score of 83.9

Deepika Padukone: Ranked first, India’s most glamorous celebrity with a score of 60.3

Priyanka Chopra: Ranked second, India’s most glamorous celebrity with a score of 57.7

Ranbir Kapoor: Ranked third, India’s most glamorous celebrity with a score of 52.4

Vikrant Massey: India’s most progressive celebrity 

Mouni Roy: Most progressive female celebrity

Ayushmann Khurrana: Most progressive male celebrity

Ranveer Singh and Deepika Padukone topped as a couple that India identifies with- highest score of 86.1

Ayushmann Khurrana: As the celebrity India’s most identified with- empathy score of 88.5.

In Bollywood Male, Vicky Kaushal: Most identified with- score of 88.0

In Bollywood Female, Kareena Kapoor Khan: Most identified with- score of 86.3

In Television Male, Riteish Deshmukh: Most identified with- score of 68.5

In Television Female, Bharti Singh: Most identified with- score of 60.5

In Sports Male, Rohit Sharma: Most Identified male with a score of 85.3

In Sports Female, Smriti Mandhana: Most Identified with a score of 80.4 

Alia Bhatt: India’s Most Attractive celebrity with a score of 90.7

In Bollywood males, Hrithik Roshan: Most Attractive celebrity with a score of 87.7 

In Bollywood females, Katrina Kaif: Most Attractive celebrity with a score of 86.0

In Television males, Swwapnil Joshi: Most Attractive celebrity

In Television females, Divyanka Tripathi Dahiya: Most Attractive celebrity

In sports male, Captain Virat Kohli: Most Attractive celebrity

In Sports female, tennis player Sania Mirza: Most Attractive celebrity

Actress Anushka Sharma and cricket team captain Virat Kohli: Most Attractive celebrity couple

Hardik Pandya: India’s most controversial celebrity

Salman Khan: Most controversial male in Bollywood 

Kangana Ranaut: Most controversial female in Bollywood

Ranbir Kapoor and Alia Bhatt: Most controversial as a couple.

Karan Johar and Malaika Arora lead Television on notoriety.

Virat Kohli and Sania Mirza lead on this negative attribute in Sports.

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