Key findings of Indian Media Market:
» India ranked 31 out of 46 countries on levels of overall trust in news.
» Only 38% of the respondents from India said they trust news overall.
The survey shows the percentage of sources of news:
- 73 per cent of the respondents in India use Smart phones to access news
- 37 per cent of the respondents in India use Computers to access news
- 14 per cent of the respondents in India use Tablets to access news
- 82 per cent source news online, including from social media
- 63 per cent acquiring information solely from social media platforms
- 59 per cent of the respondents in India use TVs to access news
- 50 per cent of the respondents in India use Print media to access news
» 48 per cent News shared via social, messaging or email like WhatsApp, YouTube, Facebook, Instagram, Twitter, Telegram. WhatsApp ranks first among the top social media and messaging platforms, followed by YouTube & Facebook at the second and third positions respectively.
» In India, legacy print brands and government broadcasters, DD News / Doordarshan and All India Radio, scored high levels of trust among News consumers.
Methodology:
These data are based on a survey of mainly English-speaking, online news users in India – a small subset of a larger, more diverse, media market. Findings should not be taken to be nationally representative.