About Logo:
» The new logo of Prasar Bharti is replete with rich meaning. In the new logo symbol for Prasar Bharati, an autonomous statutory body under the Ministry of Information & Broadcasting, the elements in the central circle and map of India signify the service of trust, security, and perfection for the common man.
- The organization started as All India Radio (AIR) in the past and Doordarshan (DD) was born to cater television services later and finally came Prasar Bharati (PB) by enactment of an act by the parliament, which is visualized in the logo identity as emerging and evolving from the centre.
» While the elements in the central circle and map of India signify the service of trust, security and perfection to the Nation, its colour, ‘Dark Moderate Blue’ represents both the sky and the sea. It is associated with open spaces, freedom, intuition, imagination, inspiration, and sensitivity.
- Blue also represents meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, and intelligence.
- The colour blue also pays tribute to the Indian ethos and traditions associated with religious figures, mythological characters found in the Indian miniature paintings.
About Prasar Bharti:
- Headquartered in New Delhi, Prasar Bharati is a statutory autonomous body set up by an Act of Parliament.
- It comprises of the Doordarshan Television Network and All India Radio (AIR), which were earlier media units of the Ministry of Information & Broadcasting.