⇒ The Union Minister of Home Affairs and Minister of Cooperation, Shri Amit Shah, inaugurated the “Amrit Samagam”, a conference of tourism and culture ministers of the country, held in New Delhi on 12 April 2022.
Organized by:
On the occasion of the Azadi ka Amrit Mahotsav, Ministry of Culture, Government of India, organized the two-day conference on April 12 and 13, 2022.
Aim:
The aim of the 2-day conference was to reflect on the progress of AKAM so far, gather best practices and ideate on the strategies to be adopted for the remaining period of the celebration, especially for upcoming crucial initiatives.
The topics of discussion included landmark AKAM initiatives that involved mass public participation (Jan Bhagidhari) such as ‘Har Ghar Jhanda’, ‘International Yoga Day’, ‘Digital District Repository’, ‘Swatantra Swar’ and ‘Mera Gaon Meri Dharohar’.
Utsav Portal:
During the inaugural day of the Amrit Samagam Conference, Shri G. Kishan Reddy also launched the Utsav Portal.
- The Utsav Portal website, a digital initiative launched by the Ministry of Tourism, aims to showcase all the events, festivals and live darshans across India to promote different regions of the country as popular tourist destinations worldwide.
- The objective is to showcase various elements, dates and details of the events and festivals of India on a global platform and increase tourism awareness, attractions, and opportunities by providing tourists with contextual digital experiences in the form of visually appealing photographs and stills from the events.